The comics being presented as gateway titles for kids--DC books like Teen Titans Go, the Marvel Adventures line--do a great job, on the whole, of appealing equally to boys and girls. I'm saying this based on my own observation and on some anecdotal evidence I've seen online. And maybe it's intentional, or maybe it's coincidence, but it seems to be the case.
What this says to me is that both comic companies are courting young readers of both genders, no doubt with an eye toward converting them to readers of their mainstream titles in time.
And what that says to me is that they are thinking beyond the commonly-perceived marketing focus on young men, at least in terms of who they want reading their books in the future.
2 comments:
so if the children our are future we sould teach them well and let them lead the way, right?
I bet the theory is that women don't read comics (or, only 10% of superhero comic readers are women, and they, therefore, aren't worth courting much) but that modern girls are much more open to super adventures, and you can get them hooked on the _characters_ where the real money is for licensing and games and movies and such, and it won't matter a lick whether they read superhero comics as adults.
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